Corporate Initiative Visualization

mission: to "materialize" and graphically visualize initiative code-named CRM (Customer Relationship Management) in order to help it's promotion within organization using all relevant means of communication such as intranet, banners, brochures, etc.

conceptual phase:

Original Client's Vision
delivered as a power point slide

"A Steering Wheel"
first solution was derived from "steering to success" concept

a shot of actual steering wheel was taken
for further processing

"A Steering Wheel"
extraction and clean-up

Design # 1
sketch presented to a client

Design # 2
sketch presented to a client

after review with the client:: Although the client liked the presented concepts there was a further discussion that resulted in taking a different approach. There was a mutual agreement that a "building block" idea would be more suitable approach for this particular purpose.

First Rendering Using "Smiley"
all individual blocks lead to continuous customer satisfaction

note: because of potential
misrepresentation by a target audience,
this approach was further not worked with

Second Rendering Using
a Corporate Logo
final incorporated version

Final Approved Design
color alt. # 1

Final Approved Design
color alt. # 2