Welcome to Creative Media Centre Online Newsletter! Today we’ll talk about a Power of Web Video!
Did you know that 90% of website viewers prefer watching a video than reading a page of text? According to a research, 59% of senior executives prefer to watch video presentations instead of reading text, if both are available on the same page. Additionally, 22% of them prefer video to browsing text for acquiring and evaluating business information. Web video increases sales. Video encourages visitors to stay 6 times longer on your website. The longer they stay, the higher the probability that they will purchase your products or services. Web video improves Google search rankings. A well optimized website with video is 53 times more likely to appear on the first page of a Google search. That means more potential clients will visit your website when looking for products or services. Communicating your key message using video dramatically increases your potential client’s ability to recall information. Studies show that 72 hours after viewing information, people recall an average of 10% of text, 65% of images and an astonishing 95% of video content. Placing video on your website will help generate referrals; 68% of web video viewers forward video links to their friends and colleagues. These referrals boost the credibility of your business, which is a key to acquiring new customers. A video helps you to stand out from your competitors. By putting a face and a personality to your company name, you are helping people get to know you and you are gaining their trust. If your potential clients like you and trust you, they are more likely to do a business with you. And finally, “If a picture is worth 1,000 words, a one-minute video is worth 1.8 million words” according of Dr. James McQuivery of Forrester Research. So whether you want to communicate a simple message to your clients or show the complexity of your products or services offered, we can help. Beyond that, we can help even when you are not sure what your video should be about. Contact us and we will help you to identify the best way to communicate your message to your clients. Let us help you grow your business!
Thank you for watching and have a nice day!